Consulting for Directors
Business to Business PR and Marketing Management Consultant
As a PR and marketing management consultant for businesses, Rachael Bean clarifies the company’s vision and the reasons behind it before creating a marketing strategy and plan. She can either provide marketing support by facilitating the plan, or give on-the-job PR and marketing training to upskill staff and provide ongoing support to increase productivity.
Some small business directors think they don’t have a marketing strategy: however, they always impart gems of wisdom that Rachael works into a marketing plan to roadmap commercial progress.
Solution Factors has provided outsourced PR and marketing management services since 2004. Rachael has been helping to profitably develop companies and grow their sales for more than 20 years
Why do companies sometimes lose marketing momentum or effectiveness?
There are many reasons, but they often involve some of the following:
- Business owners become overloaded and need a skilled marketing manager to deliver specialist marketing advice.
- New recruits need relevant marketing training and on-the-job support.
- Marketing messages don’t align with the business’s vision or objectives, and need to be brought back on-course.
- The in-house marketing director or manager is taking time out, or leaving.
These factors always impact a company’s bottom line. Directors often engage Rachael because they need:
- to improve the business’s marketing efficiency, to increase sales and profitability
- expert support for their sales and marketing staff
- to firm up planned marketing campaigns, rather than being distracted by reactive marketing activities
- to ensure that marketing staff complete projects on time, avoiding pipeline delays.
How does having board-level PR and marketing support from Rachael help?
Although each scenario is different, the outcome is usually one or more of the following:
- reduced pressure on the owner or director while increasing their control over business direction;
- companies attract the type of customers they need to meet their business goals;
- profits increase;
- the business becomes stronger and meets its 1–3-year objectives;
- ineffective promotional activities are weeded out;
- marketing efficiency improves.
Why do businesses come to Rachael for PR and marketing support?
The short answer is that it makes things quicker and easier. Business objectives often include:
- meeting strategic business goals
- securing a business owner’s eventual retirement
- selling a business
- increasing profits
- adjusting commercial direction.
If you would like to discuss engaging Rachael, please contact her on +44(0)1327 354 969 or info@solutionfactors.com
Growth
“I met Rachael 21 years ago when we were employed by Thesaurus Computer Services. We both worked hard and the company grew (a lot). Her marketing knowledge and output are excellent and I still recommend her today.”
Global Alliance Director and
International Enterprise Account Director at 1E
Understanding
“Rachael has effectively run our marketing operation for the past few years. She has taken the time to really understand our business and get to grips with the regulatory requirements of the financial services industry. It’s great to know there is a process in place to keep our website updated and to send out regular newsletters, social media posts, etc., without me having to worry about it. Rachael also acts as a valuable sounding board whenever we take any actions within the business that might impact on our clients. We are glad she is part of our team.”
MD of Scottsdale MoneyWISE Ltd (retired when business was sold)
Success
“B2P HR has worked with Rachael on a range of projects, both client-based and personal. Most recently Rachael assisted B2P to bring a fresh, professional feel to our new website. Her attention to detail was second to none. By spending time really getting to understand our business, she has refocused our website to ensure it now appeals to a new, larger target market. This success has already been proven with a significant increase in traffic visiting our website and new customers via the new website. B2P also works with Rachel on client-based projects. She has a unique approach, demonstrating a seamless balance of business acumen, marketing expertise, creativity and humour – plus very strict working practices to ensure that deadlines and budgets are adhered to, which keeps even the most time-challenged executives on track. Rachael is a trusted business colleague, who we not only enjoy working with but we would definitely recommend to anyone looking for an innovative, fresh and professional approach to their business and marketing strategy.”
Director of
Breakthrough2Performance
