Co-marketing with your partners

Distribution Lines Reliant on Co-marketing

Some industries rely on co-marketing and sales channel management for a large part of their revenue. Rachael has a long track record of supporting co-marketing arrangements on behalf of cutting-edge product development and manufacturing companies, resellers or distributors. Here are some examples.

Product development and manufacturing company examples:

• Within seven months of undertaking the UK marketing of a global technology vendor, the MD told Rachael that they were now outperforming all other national branches in datacentre solution sales.
• Solution Factors wrote the entire content for the European website of a well-known medical technology brand and created direct marketing material that remained unchanged and in use for 12 months. 
• With only lab results and an interview with the developer as background information, Solution Factors wrote product literature for a novel PSA test – the first of its kind. 

Reseller or distributor examples:

• Solution Factors helped to increase sales opportunities for an IT services and technology reseller company: it grew from 14 to 32 employees and from one to six offices within two years.
• We simplified an established computer services company’s offering and promoted it primarily through direct marketing. It grew from £8 million to £24 million in six years, without a significant increase in head count.
• Upgrading an IT services company’s image and improving its marketing copy took it from one to five employees within nine months.