Marketing Audit

Independent Marketing Evaluation Audit 

Marketing assets and practices tend to evolve within organisations as they grow. Realigning your marketing strategy with your business goals, and efficiently facilitating your marketing plan, is vital to your efficiency, profitability and growth.

A marketing evaluation audit quickly answers the following questions:

• Does your marketing output align with your business strategy?
• What are the primary messages sent by your marketing assets?
• How effective and efficient are your marketing activities?
• Does your marketing material appeal to the target audience?
• How do your outward appearance and messaging compare to your competitors?

Rachael Bean draws on her 20+ years in PR and marketing to provide honest, independent answers to these questions along with practical recommendations, where required.

What’s involved in a marketing evaluation?

Each marketing evaluation audit is different. Rachael reviews all your marketing material and practices, which generally includes:

• Messaging 
• Branding
• First impressions 
• Actual targeting vs your target audience
• Online and offline marketing material
• Offline events
• Media coverage
• How you engage prospects and conversion rates
• Customer engagement
• The amount of input required from your staff
• The cost of external suppliers
• Metrics, including results and sales values, to assess ROI.

Following your marketing evaluation, if you need assistance and support to shift marketing activities back on-track, Rachael can provide your team with ongoing support and training, if they need it. 

“I met Rachael 21 years ago when we were employed by Thesaurus Computer Services. We both worked hard and the company grew (a lot). Her marketing knowledge and output are excellent and I still recommend her today.”

Chris Gillott, Global Alliance Director and International Enterprise Account Director, 1E

“Having worked with Rachael for years, I can highly recommend her services. She is able to provide intelligent insights and practical solutions and deliver projects on time and within budget.”

Dominic Andersen, Head of Wealth Operations, Scottsdale MoneyWISE

High Quality